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Introducing FDP AI

Use Cases

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Target highly engaged fans with tailored membership offers
Ticketing
Target highly engaged fans with tailored membership offers
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Reward consistently engaged fans (attendance, purchases, digital activity) with exclusive offers or experiences
E-commerce
Reward consistently engaged fans (attendance, purchases, digital activity) with exclusive offers or experiences
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Send automated birthday or anniversary messages with personalised offers
E-commerce
Send automated birthday or anniversary messages with personalised offers
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Target fans within a specific geographical reach to support localised activations and community events
Sponsorships
Target fans within a specific geographical reach to support localised activations and community events
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Run fully tracked campaigns comprising multiple assets
Sponsorships
Run fully tracked campaigns comprising multiple assets
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Deliver new merchandise campaigns to fans based on purchase history and behavioural data
E-commerce
Deliver new merchandise campaigns to fans based on purchase history and behavioural data
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Target 'Lapsed Fan' segment (users who haven't visited the app or website in 90 days) so that we can run a re-engagement campaign featuring a "Get 15% off new merch" offer
Engagement & Retention
Target 'Lapsed Fan' segment (users who haven't visited the app or website in 90 days) so that we can run a re-engagement campaign featuring a "Get 15% off new merch" offer
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Target a 'Positive Momentum' audience of fans who have visited the site or interacted with any digital infrastructure since the team's last win, including anonymous users
Engagement & Retention
Target a 'Positive Momentum' audience of fans who have visited the site or interacted with any digital infrastructure since the team's last win, including anonymous users
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Trigger upgrade or renewal offers when fans near usage limits
Ticketing
Trigger upgrade or renewal offers when fans near usage limits
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Target all users who are subscribed to the newsletter but have not yet created a membership account, so I can target them with a "See what you're missing" campaign highlighting exclusive content
Audience Growth
Target all users who are subscribed to the newsletter but have not yet created a membership account, so I can target them with a "See what you're missing" campaign highlighting exclusive content
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