As a rightsholder I want to:
Target 'Lapsed Fan' segment (users who haven't visited the app or website in 90 days) so that we can run a re-engagement campaign featuring a "Get 15% off new merch" offer.
Solution
By using analytics provided by a content integration, and the feedback loop provided by the email marketing integration, we’re able to build an audience which finds “Fans who have not used any digital platform since a specified date that have not interacted with any email campaign in the same time frame.
By creating audiences using this premise, we can produce a re-engagement journey in the form of a Promo Asset which targets fans with suitable messaging according to whether they have ‘lapsed’ or not.
Value
By leveraging the combined analytics from content and email integrations to precisely define the "Lapsed Fan" segment (inactive on both digital platforms and email), you gain the ability to proactively recover high-value customers before they churn permanently, directly protecting future Fan Lifetime Value (LTV). This targeted approach, utilising Promo Assets for personalised offers, ensures marketing budget is focused exclusively on a recoverable audience.
