As a rightsholder I want to:
Target fans within a specific geographical reach to support localised activations and community events.
Solution
Cortex Data Modules targets users according to location with a variety of geographical filters. These include: Country, Distance to Club, Postcode, and Town, among others.
Our dedicated Locations Data Module can be used to create custom radii to target fans living within bespoke areas (i.e close to the stadium).
Value
By providing the capability to use custom radii and specific postcode filters, you maximise opportunities from localised commercial initiatives (e.g., specific retail promotions, regional sponsor activations), ensuring marketing spend is only directed at the relevant audience within the required radius.
