Supercharge revenue with FDP AI
FDP AI enables you to maximise your fan data, identifying the critical insights needed to supercharge revenue.
Getting the most out of your fan data can be challenging. The Cortex Fan Data Platform centralises, validates and unifies your fan data, helping you achieve a marketable single fan view. FDP AI lets you query this data deeper, boosting efficiency, helping you to get to insights quicker and providing recommendations based on the rich fan data stored in the FDP.
FDP AI enables you to identify the most likely audiences in your database to engage and convert, replacing the time-consuming task of manually sifting through the data yourself and building the relevant campaigns. With FDP AI you can get to the results quicker, and uncover deeper insights than ever before.
Get to the results quicker
FDP AI means you can now query all of the data available in the Fan Data Platform in natural language, cross referencing user, transactional and behavioural data to better know your audience and act with confidence.
“Hey FDP, Find me this season’s GA ticket purchasers who, compared against hospitality purchasers are the most likely candidates to upgrade”
Unlock commercial insights
FDP AI enables users to identify the potential value of a campaign before even building it. This increases efficiency across teams and increases the chances of campaign success.
“Hey FDP, Suggest three different audience types to target with hospitality packages (lower, medium and high value packages) and give me an estimated revenue if we convert 5%, 10% and 15% of each audience.
FDP AI Audience Recommendations
Stop guessing and start knowing. Ask FDP AI to recommend the most effective audiences for your campaign. Utilising the data stored against each fan record in the FDP, this new feature enables users to get the relevant information needed to build effective campaigns, quicker. This includes behavioral and transactional data, purchase history and more - all using natural language.
“Hey FDP, Recommend a suggested audience who are most likely to buy a retail product based on their browsing behaviour and/or content consumption”
Act with confidence
FDP AI enables you to identify the most likely audiences to engage, convert or churn, replacing the sometimes time-consuming task of manually identifying behaviours and trends. This helps boost efficiency, suggesting campaigns relevant to these fan groups.
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