Promo Assets | Sport Customer Data Platform

Content that finds the fan

Promo Assets guarantees the right message reaches the right fan at the right moment; enabling rightsholders to deliver highly effective, targeted content and commercial messages across their digital channels.

Promo Assets is a powerful, self-serve tool that cuts out the need for complex ad servers or developer input; allowing your internal teams to execute and measure campaigns by focusing on four simple steps:

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Choose Your Audience

Create behaviour driven audiences, always updating live.
Precisely target content to one fan, or many, using your existing fan data.

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Choose Your Content

Easily deliver content in any format:
1. ads, articles, video, polls, forms, or interactive buttons.

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Choose Your Platform

Deploy assets across your owned app, owned website, or even third-party platforms.
1. with simple added code.

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Set Your Targets & Report

Track performance instantly (Impressions and Clicks). The platform automatically switches to new priority content when set limits are hit, ensuring sponsor quotas are met accurately and reliably.

Delivering world class click-through rates

Targeted content and commercial assets via Promo Assets can deliver better results than even the biggest ad platforms.

Cortex Promo Assets

2.17% CTR

The Power of Precision

Across industries, Meta traffic campaigns typically average around a 1.7% CTR and can drop as low as 0.46% for general Display Network ads. This is the expected result of using interruptive formats competing in a cluttered feed.

By using Promo Assets, rightsholders are not paying to interrupt anonymous users; they are investing in the guaranteed delivery of highly relevant content to the fans already on their database, securing higher engagement and stronger sponsor ROI. Promo assets deliver 2.17% CTR - beating meta on conversion.

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