Cortex logomark

Sports Fan Engagement Technology & Marketing Solutions

Unlocking the real value of digital sports marketing

Built for sport, Cortex technology connects data, content and commercial inventory, elevating the fan experience and generating new multi-channel revenue opportunities.

Engage fans, optimise data, drive revenue

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87%
Impressions growth for commercial partners
Using:
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70%
Increase in year-on-year merchandise revenue
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9 to 200+
Increase in data points per fan
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65%
Of total users registered across 7 platforms
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37%
Growth in database
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150%
Growth in video revenue
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49%
Increase in total database in year 2
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36%
Average YoY growth of marketable database
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2,000%+
Growth in marketable database after centralising data sources
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1 hour
to produce full match agenda, compared to 48 hours with previous software
Using:

MACH-powered content, data & marketing technology

Cutting-edge Microservices, API-first, Cloud-native, and Headless technologies (MACH) that deliver fan engagement strategies with unparalleled agility, scalability and innovation, tailored to meet the dynamic demands of the modern digital sports industry.
Headless sports content management system

Content Management System

A sport-specific headless CMS that gives users the tools to easily create, organise and distribute personalised and engaging content across all channels and devices.
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Digital Asset Manager

Digital Asset Manager

A central library to upload and store all media assets with AI powered automated tagging systems and intuitive tag-driven search functions.
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Live Sports Blog

Live Sports Blog

Eliminate the need for more traditional resource requirements with a "plug in and go" content tool to provide real time updates on live matches, press conferences or other key events as they happen.
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Digital Activations

Digital Activations

Quick to deploy, customisable and multi-channel activations designed to deliver personalised and engaging fan experiences and fully customisable to partner brands.
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Single Sign-On

Single Sign-On

An open SSO that provides a unified experience across all digital touch points to optimise user registration, capture relevant data and create deeper audience profiles.
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Fan Data Platform

Fan Data Platform

Empowering rights holders to take control of how they utilise data with a suite of easy-to-use and highly efficient data tools spanning sourcing, management, segmentation, hyper targeting and reporting.
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Fandom Engine

Fandom Engine

A collection of headless, configurable and composable APIs that enable sports organisations to take their loyalty and rewards systems to the next level with immersive & gamified digital fan ecosystems.
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Asset Allocator

Asset Allocator

A commercial asset management tool for selling and allocating brand content to LED and other outputs. Reduce costs and increase revenue across LED display and other digital outputs from a centralised asset and inventory management system.
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Campaigns Manager

Campaigns

A central management and reporting tool with standardised metrics, enabling rights holders and brands to more accurately activate, measure and optimise and engage fans across the funnel.
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Cortex Cast Playout Software

Cast Playout Software

With smart engineering, operational efficiencies and pixel-perfect LED output, Cast Playout Software powers scalable and reliable LED display content across perimeter, mid-tier, big screen and concourse.
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In-Stadia Activations

In-Stadia Activations

Create a bespoke entertainment package for fans from a product portfolio specifically researched and developed to enhance the in-stadia fan experience, connect audiences around the world and drive greater value for brand partners.
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CPFC news article built using Cortex CMS
ECB Player of the Match sponsored poll
Six Nations SSO
RFL OurLeague Try of the Week poll
Norwich City FC - OneCity SSO
F1 Driver of the Day poll
Fijian Drua Live Blog
Premiership Rugby personalised email
CPFC personalised promotional content
SA20 form
CPFC news article built using Cortex CMS
ECB Player of the Match sponsored poll
Six Nations SSO
RFL OurLeague Try of the Week poll
Norwich City FC - OneCity SSO
F1 Driver of the Day poll
Fijian Drua Live Blog
Premiership Rugby personalised email
CPFC personalised promotional content
SA20 form

Trusted by some of the biggest names in sport:

Cortex’s broad range of fan engagement and marketing technology has been developed to meet all the specific requirements of the wider sports industry.
"We now have the ability to capitalise on new data to deliver personalised marketing campaigns that engage our fans across all channels, drive key revenue streams and offer partners a more sophisticated sponsorship proposition."
Premiership Rugby

Simon Massie-Taylor

CEO
,
Premiership Rugby
"
“The Cortex Cast Playout Software is incredibly efficient in helping our team upload and manage content across multiple platforms, which is having a significant impact in reducing our costs and improving our revenue opportunities. The speed at which the software evolves with LED technology is also a major benefit to us.”
TGI

Vanessa Boatright

General Manager - Sport
,
TGI
"
“Everything we do at Arsenal has the supporter at its heart. I’m delighted to work with Cortex to introduce new technology and techniques that will help us deepen the connection we have with our supporters around the world, and how we can use that to better serve them.”
Arsenal FC

Juliet Slot

Chief Commercial Officer
,
Arsenal FC
"
“Cortex products have enabled us to take our digital transformation to the next level by focusing on fan personalisation, fan data, fan engagement & experience, while increasing our commercial inventory across our digital touchpoints.”
EuroLeague

Evan Planchon

Head Of Digital
,
EuroLeague
"
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Locations
Offices across the world:
  • London
  • Brighton
  • New York
  • Melbourne
  • Cape Town
Cortex Commitments
Cortex is committed to developing products that will always be:
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Simple and easy to use
route
Seamlessly connected
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Data powered
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Revenue driving
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Sports Roster
Football / Soccer
Football/Soccer
Basketball
Basketball
Rugby
Rugby Union
Rugby
Rugby League
Cricket
Cricket
Horse Racing
Horse Racing
Motorsport
Motorsport
Gymnastics
Gymnastics
hiking
Climbing/Hiking
Aussie Rules Football
Aussie Rules
Built on a legacy
The Cortex story began in 2015, building technology solutions to create more connected digital ecosystems. Cortex now serves the sports industry as a quick-to-deploy SaaS platform for data and revenue driven sports marketing.

Latest News

Cortex SportsPro Interview

How Cortex is combining heritage and innovation to create a sports-specific digital marketing platform.

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Cortex launches to the sports market

MACH-powered content, data & marketing technology provider, Cortex launches to the sports market.

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Ready to unlock the real value of digital sports marketing?
Get in touch
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