Cortex x Hunch

Cortex and Hunch Join Forces to Revolutionise Fan Engagement and Boost Revenue

Cortex, a leading provider of fan engagement and marketing technology, today announced a strategic partnership with Hunch, an innovative platform that empowers sports clubs and brands to unlock deeper fan and guest insights.

This partnership will see sports organisations benefit from the combination of Hunch's gamified engagement tools and advanced data capture technology, with Cortex's expertise in connecting data, content, and commercial inventory. The collaboration delivers a powerful, joined-up solution designed to enhance the fan experience and drive significant revenue growth.

Cortex empowers sports organisations to take control of their fan engagement and marketing. Their platform seamlessly connects various data sources, content management, and commercial opportunities, enabling clubs to deliver personalised experiences across all touchpoints. 

“This partnership with Hunch is a game-changer for sports organisations looking to truly understand and connect with their fans,” said Archie Clarke, Senior Manager, Partnerships at Cortex. “By combining Hunch’s innovative data capture with Cortex’s proven ability to activate that data across content and commercial opportunities, we’re empowering clubs to create hyper-personalised experiences that drive both fan loyalty and significant revenue growth. It’s about making every fan interaction more meaningful and more valuable.”

Dan Williams, CEO of Hunch commented, “We’re excited to partner with Cortex. Their ability to seamlessly connect data, content, and commercial inventory to elevate the fan experience and unlock new multi-channel revenue opportunities makes them a natural partner to Hunch. By pairing Hunch’s rich, actionable data at scale with Cortex’s expertise in commercialising that data, we’re delivering a seamless, high-impact solution that drives both fan value and commercial returns for clubs.”

About Cortex

Cortex is an established digital sports marketing solutions provider, working with some of the biggest names in sports from Arsenal and Crystal Palace to Rugby Union and the English Cricket Board. As thought leaders in this space, Cortex has been providing cutting-edge MACH solutions for leading names in the sports industry for over 10 years. Our sports-specific approach ensures that our technology is tailored to the unique needs and demands of the sector, helping rightsholders unlock the real value of digital sports marketing.

About Hunch

Hunch empowers sports clubs and brands to unlock deeper fan and guest insights through innovative, gamified engagement tools and advanced data capture technology.

Their platform captures more fan data than any other gamification product on the market—up to 60 unique zero-party data points per fan each season. 

From predictors to fantasy games, Hunch’s interactive experiences deepen fan involvement while generating rich behavioural and preference data that goes far beyond what traditional tools can offer. This opens up powerful opportunities for personalisation, engagement, and revenue growth.

Whether through large-scale fan predictors, in-stadia live tools, or hospitality-specific products, Hunch helps clubs turn engagement into measurable value.

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