Cortex collaborates with Snowflake to Drive Global Fan Data Activation

LONDON, UK – Cortex, the leading fan data platform for sport, has today announced a collaboration with Snowflake, the AI Data Cloud company, to drive global fan activation and provide sports rights holders with a best-in-class data architecture. 

The sports landscape is changing. Rightsholders demand better data from multiple sources to deliver greater outcomes. By integrating Snowflake’s AI Data Cloud as part of the Cortex Fan Data Platform, Cortex is helping sports organisations move beyond simple data storage and into high-speed, near-real-time activation. Whether a rightsholder has an audience of fifty thousand fans or five million fans, this collaboration enables data to be activated as fast as it is collected.

This collaboration builds on a proven foundation. Snowflake already powers the infrastructure behind Cortex’s Fan Data Platform AI, allowing commercial teams to query their entire fan database using natural language, boosting efficiency and unlocking commercial insights, whilst enabling non-technical stakeholders to access the data they need. By combining the scale of Snowflake’s AI Data Cloud with the sports-specificity of Cortex’s Fan Data Platform, Cortex has created a product stack that is even faster, more agile and purpose-built for the unique demands of global sport.

For customers and partners, this means the platform can handle even larger, more complex audience segments with increased speed. The result is quicker data activation and more efficient revenue returns, ensuring that ROI keeps pace with the action on the field.

David Fisher, Industry Principal for Media, Entertainment & Advertising at Snowflake, said: "Our integration with Cortex’s Fan Data Platform demonstrates the power of Snowflake’s infrastructure when applied to fan data. With the combination of Cortex’s expertise in the sports sector and our easy, connected and trusted platform, we are giving joint customers access to the insights they need to succeed in a data-driven market."

Hugo Sharman, Managing Director at Cortex, said: “The sports business is ripe for technology that delivers a meaningful, bottom-line impact. Our mission has always been to build the leading fan data platform for sport, and our announcement today is a bold validation of that vision. By strengthening our relationship with Snowflake, we are giving our clients a level of technical scale and agility that was previously out of reach. This ensures our stack is future-proof, allowing organisations to turn raw insights into revenue in real-time.”

By leveraging the Snowflake AI Data Cloud, the Cortex Fan Data Platform continues to set the standard for sports technology, providing a scalable solution that meets the high-pressure demands of the global sports market.

About Cortex Cortex is the leading fan data platform built specifically for sports. We help sports organisations understand, engage and monetise their global fanbases through expert data activation and innovative technology. Our mission is to continue to be a trusted leader in sports tech, providing the tools necessary for rights holders to win in the digital economy. https://www.cortextech.io/