Cortex is thrilled to announce the appointment of commercial leader Sharon Tuff as its new Vice President of Revenue.
Sharon joins the executive team to lead the company’s sales, partnerships, and marketing functions as Cortex enters a new phase of growth.
Sharon brings an impressive background spanning premium media and elite sports organisations. Beginning her career in media with influential names like The Independent and Channel 4, she transitioned to sport as Head of Commercial Partnerships at the Volvo Ocean Race. This led to successful periods as Head of Global Partnerships Sales at Liverpool FC and most recently as Chief Commercial and Engagement Officer for the FA Wales. Sharon’s expertise is further recognised by her previous membership on the UEFA Marketing Advisory Committee.
In her role as VP, Revenue at Cortex, Sharon will take ownership of all revenue-generating activities, joining a newly formed and dynamic executive team built for Cortex’s next chapter. Reporting to Managing Director Hugo Sharman, Sharon will join VP, Product Tom McGuiness, CTO and co-founder Ciaran Fisher, and Alexandra Kyrke-Smith, whose role changes from VP, Strategy to VP, Operations.
Commenting on the appointment, Hugo Sharman, Managing Director of Cortex, stated, “Sharon stood out as the exceptional candidate during the recruitment process. Her track record of commercial success speaks for itself, and her passion and enthusiasm for the mission that we are on - to take our leading Fan Data Platform to the global sports market - was telling. As a scale up product business, her mix of skills and experience will be invaluable to the business.”
Sharon Tuff commented, “The sports industry has long chased the promise of fan data without fully realising its value. Cortex is fundamentally changing this equation. I’m looking forward to joining the ambitious team at Cortex as we embark on building our partner programme and further cementing the Cortex brand. I can’t wait to get started!”
About Cortex
Cortex is a leading SaaS platform purpose-built for the sports ecosystem, expertly connecting data, content, and commercial inventory. Rapidly scaling, Cortex is the leading Fan Data Platform (FDP) in sport. Cortex’s enterprise-grade solutions are already delivering measurable value for major global sports properties, including Arsenal FC, Major League Soccer, the ECB, and many others.
For more information, or to arrange a discussion with Sharon regarding her new role at Cortex, please contact press@cortextech.io
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