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Category
Engagement & Retention
Engagement & Retention
Target 'Lapsed Fan' segment (users who haven't visited the app or website in 90 days) so that we can run a re-engagement campaign featuring a "Get 15% off new merch" offer
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Engagement & Retention
Target a 'Positive Momentum' audience of fans who have visited the site or interacted with any digital infrastructure since the team's last win, including anonymous users
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