As a rightsholder I want to:
Target a 'Positive Momentum' audience of fans who have visited the site or interacted with any digital infrastructure since the team's last win, including anonymous users.
Solution
Some data points (depending on the integration) will allow Cortex FDP to track anonymous users in addition to ‘known’ users, which can help us re-target suitable personalised messaging to them even though we might not know much about them, incentivising them to convert to a full account. Additionally, we can make use of the “Auto-update” feature to keep this audience accurate up to the date of the next fixture.
Value
By leveraging the combined capability to track both known and anonymous users who show positive digital activity immediately following a team win, you gain the strategic advantage of maximising the value of high-intent, ephemeral traffic. The Auto-update feature ensures this audience remains precise and relevant until the next fixture, enabling real-time recovery of potential customers by targeting them with personalised messaging to incentivise conversion from an anonymous visitor to a known, registered account.
