As a rightsholder I want to:
Run fully tracked campaigns comprising multiple assets.
Solution
Cortex provides a dedicated Campaigns manager - which allows teams to collate digital assets (adverts, polls, forms, emails, and more) which all relate to the same campaign.
Campaigns delivers collated, consolidated reporting across relevant assets, all in one place.
Value
This reduces the account manager’s workload by eliminating time spent manually collating data from siloed reports. All campaign assets and performance metrics are instead centralised for immediate review.
This guarantees accurate proof of performance for brand partners and removes errors caused by cross-referencing disparate sources, strengthening accountability and trust.
