As a rightsholder I want to:
Promote live, sponsor or marketing-driven campaigns during games
Solution
Using Cortex’s Promo Assets and Placements, personalised (or generic) adverts can be pre-built and scheduled down to the nearest minute throughout a matchday, and selectively enabled or disabled by the marketing team according to match outcomes.
Value
By providing your commercial teams with the power to pre-schedule personalised sponsor content down to the minute and dynamically react to match outcomes by selectively disabling scheduled assets, you can both pre-schedule premium partnership advertising and boost operational matchday agility by eliminating the reliance on manual configuration of personalised assets during high-pressure live events, reducing reliance on high-cognitive-load for mission-critical marketing delivery.
