As a rightsholder I want to:
Send exclusive offers and promote relevant CTAs to highly engaged fans across your digital ecosystem.
Solution
Identify fans who have interacted across any one of the digital platforms/channels (app, web, email and more) in the last few days or weeks, then further refine the audience to hone-in on fans with a particularly high engagement with freshly published content by using the “Frequency” operator to sort casual fans from highly engaged fans.
Value
Reward highly engaged users across any connected channels with exclusive offers or priority access to ticketing/retail sales. This example focuses heavily on digital usage, but a large variety of other metrics could be used to identify highly engaged or loyal fans.
