As a rightsholder I want to:
Send personalised eCommerce emails to fans based on articles they’ve engaged with about newly released and seasonal merchandise
Solution
Fans in the Single Fan View (SFV) can be targeted according to particular content titles or categories that they’ve engaged with. Additionally, the feedback loop from the integrated email platform enables us to re-target users who have engaged with previous emails or clicked on a relevant URL, creating a two-step approach to personalising based on inferred interest, and subsequent re-targeting following campaign engagement. Cortex can also re-target users who have interacted with any asset within a Cortex campaign, which could include any: Promo Asset, Form, Push, Poll, or Email.
Value
Leveraging fan engagement data within the SFV across specific content helps you to significantly increase the relevancy and effectiveness of eCommerce emails. The ability to further re-target users who have engaged with previous emails or interacted with particular digital assets or campaigns gives you further opportunity to maximise conversion rates by directing targeted offers towards fans who have shown intent to purchase, effectively reducing wasted marketing spend and helping drive measurable direct-to-consumer revenue.
