Solution
Audience Builder can exclude fans from an audience if they have a membership and keep fans who purchased a ticket in the past 12 months, or engaged with the integrated digital platform(s) within the past 2 weeks.
Rights holders can then identify highly engaged non-members and/or produce Promo Assets, based on a fan’s presence or absence in this audience, incentivising them to become a member.
Value
By strategically using Audience Builder to exclude current members while isolating highly engaged non-members (based on recent digital activity and ticket purchases), you gain the ability to precisely focus membership conversion efforts. This targeted approach, utilising personalised Promo Assets, directly maximises the return on investment (ROI) of membership campaigns by directing incentives exclusively toward high-intent users, thereby increasing recurring revenue streams and securing long-term Fan Lifetime Value (LTV) by moving active fans up the revenue ladder.
