As a rightsholder I want to:
Trigger upgrade or renewal offers when fans near usage limits.
Solution
Build audiences which capture fans who are close to surpassing the total number of attendances with their ticket.
Such audiences can be used to trigger on-platform messaging to encourage & link-through to upgrade or renew.
Value
By proactively capturing and segmenting fans who are close to surpassing their total usage limits, you gain the strategic advantage of triggering highly relevant upgrade or renewal offers at the optimal moment of user engagement. This approach maximises immediate revenue capture by converting high-usage, committed customers into higher-tier members (e.g., full season ticket holders), improves the efficiency of conversion funnels, and enhances the fan experience by providing timely solutions before the user faces an access restriction.
