As a rightsholder I want to:
Launch an email campaign with discount code to fans who have showed intent to purchase the newly launched kit, but have not yet transacted.
Solution
Leverage the unified retail transactions of the fan, plus their engagement across relevant campaigns pertaining to the respective product launch, and send direct emails to individuals who have shown intent to transact, but as yet have not purchased the relevant product.
Value
No need to remember product IDs as you can use the product name instead, Cortex will auto-fill partial product name matches as you begin to type. You can also ensure that the email is only sent to fans who have opted-in to receive communications about ‘retail’ through the use of the purpose-built “Contact preferences” data module.
