As a rightsholder I want to:
Build a highly-targeted last-minute ticketing audience consisting of fans who are most likely to transact for a specified fixture.
Solution
Leverage a combination of ticketing, location, and digital engagement data to help find fans that are most likely to buy a last-minute ticket. This simple audience finds: Fans located close to the stadium, who have recently purchased a ticket, who don’t yet have a ST or ticket to the discounted fixture, who are digitally active, and who have not yet engaged with the discount offer.
Value
Targeting messaging (whether on web, app or via other marketing such as email) can be highly specific & relevant to the recipients, to help drive high engagement and minimise suppression. Furthermore, this audience will automatically keep up to date so that the discount code can be dynamically hidden once a transaction has taken place.
