As a rightsholder I want to:
Send highly-targeted ticketing and events adverts and emails to fans within travelling distance of the stadium
Solution
Use the dedicated “Distance To Club” filter to find all fans whose address is within a specified radius of the stadium. Synchronise the resulting audience with Meta to run campaigns to both targeted individuals and look-alikes, with a secondary objective of potentially driving further registrations via the targeted social ad, enabling richer personalisation in subsequent campaigns.
Value
Cortex FDP can optionally include automatic data enrichment, such as a “Distance To Club” and “Location” filter, mitigating the time & effort overheads involved in developing extensive custom audience steps that analyse a multitude of postcodes or other location indicators. Derived from one or more data sources, this user-level data is automatically reconciled as part of the fan record unification process and stays up-to-date with changes in address.
