As a rightsholder I want to:
Identify at-risk fans based on low attendance or unused entitlements, and trigger targeted retention offers
Solution
Use Audience Builder to leverage both ticketing purchase data and a combination of Entitlement & digital engagement data. Create two audiences for each use case: Low ticketing attendance, and low engagement with entitlements and digital platforms.
Create personalised Promo Assets to target users falling into either of the two audiences, and a “fallback” case for other fans.
Value
By leveraging the ability to create precise, at-risk audiences based on critical behavioural indicators like low ticketing purchase rate and unused entitlements, you enable the deployment of targeted retention offers via personalised Promo Assets. This proactive segmentation helps to: (1) maximise the recovery of potential revenue that might otherwise have churned, (2) secure long-term fan commitment, and (3) improve operational efficiency by focusing retention budget exclusively on those segments demonstrably moving toward inactivity.
