Cortex SportsPro Interview

SportsPro's Steve McCaskill sat down with Director of Sales & Partnerships Seb Lear and Director of Strategy (US) Ali Kyrke-Smith to discuss how Cortex is combining heritage and innovation to create a sports-specific digital marketing platform.

Sport is unlike any other business. Fan relationships are more complex and emotional than a customer relationship between an individual and a retailer or mobile phone operator.... multi-industry ‘one-size-fits-all’ solutions lack sporting context and aren’t going to be as effective

Sport is now far enough along on its digital journey to need – and deserve – sports-specific solutions that are built for the dynamic, live nature of sport and designed to meet the specific behaviours of sports audiences.

Read the full interview: https://www.sportspromedia.com/insights/interviews/cortex-sports-tech-marketing-data-sponsorship-incrowd/