As a rightsholder I want to:
Cross-sell merchandise to ticket buyers and members based on purchase history
Solution
Audience Builder users can create dynamic audiences of ticket purchasers for any upcoming fixtures. The “Tickets” Data Module can be used to build audiences based on historical trends of purchase history or upcoming matches.
Promo Assets enables the creation of a personalised asset targeted towards fans who fit into the respective audience segment.
Value
This approach ensures marketing spend is focused directly on proven ticket purchasers, helping to maximise conversion rates for merchandise sales by providing an upsell opportunity target towards upcoming match attendees. This works to help sports right holders to both (1) increase the average transaction value (ATV) per fan, and (2) leverage purchase data to drive measurable e-commerce revenue.
