Product Spotlight: Single Sign-On

The Unified Identity: Securing Your Fans, Unlocking New Revenue

Our Single Sign-On (SSO) solution is the essential tool for managing your fan experience. It provides one, easy-to-use login across all your digital platforms, which not only makes things smoother for your fans but also keeps their data safe and helps you drive more sales.

In light of recent discussions regarding UK government plans to legislate against the resale of tickets above face value, ensuring the integrity of your fan data and sales process has never been more vital. Our SSO solution provides the mechanisms to future-proof your organisation against these challenges.

A Digital Fortress Against Touts and Bad Actors

For sports organisations, protecting the fan experience starts with preventing bad actors from gaining access to sensitive inventory and data. Cortex SSO is designed as a digital fortress, offering robust protection and peace of mind.

Our security features are built to safeguard your business and build trust with your fans:

• Spot & Block: Cortex SSO keeps detailed logs of every fan’s behaviour on your platforms. By looking closely at this data, we can spot and block sophisticated bots and ticket touts.
• Multi-Factor Authentication (MFA): The Cortex SSO allows you to add an extra layer of protection to sensitive fan data using Multi-Factor Authentication, making your security even stronger.

One Fan. One Login. One Identity.

Security is just the starting point. By consolidating all of your separate login systems into one central platform, Cortex SSO creates a Unified Fan Identity - the singular source of truth for all your fan data. This reliable source of truth for all fan data unlocks massive internal efficiencies and new revenue opportunities:

• Unified Fan Data: Give your commercial, ticketing, and membership teams a unified 360-degree view of every fan, eliminating costly data silos.
• Hyper-Personalisation: Understand fan behaviour across all digital touchpoints to deliver personalised offers for tickets and merchandise that actually convert.
• Reduced Operational Costs: By simplifying your tech stack and reducing the time spent managing siloed accounts, SSO dramatically reduces operational costs.
• Seamless Integration: Designed to easily connect with your existing infrastructure across key commercial areas, including Ticketing, Streaming, and Membership systems, ensuring fans only ever need one login across all digital touchpoints.
• Drive Value Exchange with Entitlements: Combine SSO with our Entitlements tool to create a digital data wall. This allows you to offer exclusive benefits - such as priority tickets or content access - in exchange for valuable first-party data.
• Future-Proofing the Fanbase: The solution is built with Junior Account functionality, promoting inclusivity and supporting a continued, seamless fan journey as accounts automatically upgrade when required.

The Cortex SSO is the secure, seamless connection to the club they love, building loyalty that lasts a lifetime.