Product Spotlight: Promo Assets
The Engine Driving 1 Billion Impressions
Proven to work at huge scale for the biggest names in sport, Promo Assets has delivered over 1 billion hyper-targeted impressions globally for leading customers.
At Cortex, our mission is to build technology that moves the sports industry forward. We’re launching our first Product Spotlight series with a deep dive into Promo Assets, the engine that transforms your owned media into a high-performance, revenue-generating channel.
What is Promo Assets?
Promo Assets is Cortex’s core product for delivering highly effective, targeted content and commercial messages across your digital channels (websites and apps).
It is a powerful, self-service tool that cuts out the need for complex ad servers or developer input. Promo Assets allows your teams to execute and measure campaigns by focusing on five simple steps:
- Choose Your Audience: Precisely target content to one fan, or many, using your existing fan data.
- Choose Your Content: Easily deliver any format: ads, articles, video, polls, forms, or interactive buttons.
- Choose Your Platform: Deploy assets across your owned app, owned website, or even third-party platforms.
- Set Your Targets & Report: Track performance instantly (Impressions and Clicks). The platform automatically switches to new priority content when set limits are hit, ensuring sponsor quotas are met accurately and reliably.
In short, Promo Assets guarantees the right message reaches the right fan at the right moment.
The results speak for themselves
Simply put: when customers need to get their messages across to huge audiences, Promo Assets always delivers.
- 1 Billion Impressions: Cortex technology delivers for the world’s biggest rightsholders across Football, Rugby, Cricket, and more.
- Tried and tested: We deliver over 75 million impressions across client websites and apps every single month.
Beyond Impressions: Driving High-Value Action
Impressions are just the beginning. Promo Assets is a tool designed to close the loop between data, content, and commercialisation by directing your valuable owned audience exactly where you need them to go.
The Advantage of Owned Media
Why is this engagement so effective? Because Promo Assets allows you to bypass the sometimes costly, impersonal traffic of social platforms and leverage your rich first-party data.
- Direct Engagement: You own the audience, the platform, and the data. This focus leads to improved conversion for the club, higher engagement for your sponsors, and a better experience for the fan.
- Cheaper than Paid Social: By targeting fans who are already on your owned platform (website or app), you deliver powerful ad experiences and content delivery at a fraction of the cost of traditional paid search and social campaigns.
If you have marketing campaigns or sponsor deliverables you need to meet, Promo Assets ensures you can deliver ads, videos, polls, and forms to highly personalised segments of your audience, driving them to your commercial endpoints.
This article is the first in our new Product Spotlight series. Look out for our upcoming video demos on LinkedIn and in our customer emails. If you’re ready to see how Promo Assets can leverage your owned data to drive greater engagement and revenue, click the link below.
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