"Our partnership with Cortex strengthens our ability to deliver data-informed, sports specific solutions to help rights holders and brands build a deeper understanding of their fans and customers, enabling deeper audience insights and monetisation strategies. The Cortex product suite has proven to be a valuable extension of the Dentsu Sports proposition and has been complimentary to our expertise in sponsorship activation, enabling us to create more connected, measurable and impactful outcomes for brand and rights holder clients."
