January 17, 2025
SportsPro x Cortex: Bringing new focus to the sports industry
Forget AI for AI’s sake, sport needs industry-specific technologies for industry-specific challenges

SportsPro's Steve McCaskill offers his view on where the focus of the sports industry is, and where it should be.
Sport’s appetite for digital innovation is increasingly insatiable. However, leagues, teams and federations are being let down by inadequate technology designed for other industries that doesn’t solve the unique challenges of sport. Cortex and others hope to change that.
Read the full article via SportsPro+: https://www.sportspro.com/insights/cortex-sports-specific-ai-tech-incrowd/

