Cortex appoints Hugo Sharman as Managing Director to drive next phase of growth

Cortex is delighted to announce that seasoned sports industry executive Hugo Sharman has joined the company as its new Managing Director.
Hugo brings a wealth of experience in the sports industry, with a proven track record of growing technology businesses over the past 20 years. Having begun his career in advertising, he held leadership positions at Deltatre, and most recently served as CEO of StreamAMG, leading the business through a phase of significant growth, before setting up his own consulting business earlier this year. Hugo’s extensive background includes working closely with major rights holders, including mutual clients such as PREM Rugby, EPCR and Arsenal.
Commenting on the appointment, Hugo Sharman said, “Cortex is on a mission to build the leading Fan Data Platform in sport, and in doing so, deliver on the long-held ambition of rights owners, clubs and leagues to understand, engage and monetise global fanbases. We are already well on our way and I am excited to lead the business into its next chapter of growth.”
Aidan Cooney, Group CEO and Founder of Cortex, added, “I’m delighted Hugo has agreed to join us as Managing Director in this next phase of growth. He has a proven track record of growing technology businesses in sports, and his deep industry knowledge and expertise will be invaluable. We are also grateful to Mike Bohndiek who, together with the leadership team, laid much of the groundwork for our development. We are excited to have Hugo on board, to lead Cortex forward as we look to deliver on ambitious plans for the business! ”
About Cortex
Cortex is a leading SaaS platform built for sport, designed to connect data, content, and commercial inventory.
The company is scaling rapidly, with a goal to build the leading Fan Data Platform (FDP) in sport, and in doing so deliver on the long-held ambition of rights owners, clubs and leagues to truly understand, engage and monetise global fanbases. Cortex's products are already in use by major sports properties globally, including Arsenal FC, Major League Soccer, the ECB and many more.
For more information, or to set up a chat with Hugo to find out more about his new role and future plans for Cortex, please contact press@cortextech.io.