Target all users who are subscribed to the newsletter but have not yet created a membership account, so I can target them with a "See what you're missing" campaign highlighting exclusive content

Solution

With audience builder, users can create audiences based on the combination of factors: “Is the user opted into receive the email newsletter, but also currently not a member?”

Users are then able to provide distinct personalised messaging using Promo Assets, according to whether the user is either: (A) Not yet signed-up or logged-in, (B) logged-in but no newsletter, or (C) signed-up for newsletter but no membership

Value

By providing the capability to create exception audiences ("Subscribed but Not Member"), you gain unprecedented clarity on audience progression, allowing you to precisely target valuable users who are aware of the brand but stuck in the conversion funnel. This targeted approach reclaims potential revenue by directing specific, personalised "See What You're Missing" campaigns via Promo Assets, maximising the impact of exclusive content.