Solution
Cortex Single Fan View unifies data captured through a wide array of integrated data sources (Ticketing, Retail, Memberships, etc) using a Data Hierarchy to help ensure robustness and quality of data in each user record.
These automated processes enable users to easily produce audience segments and derive automations within integrated 3rd party platforms without the need to manually cross-reference manual data imports for each platform.
Cortex’s SFV API enables 3rd party platforms to extract relevant information from the SFV, such as the fan’s age, first name, and more.
Value
This drives increased customer engagement, strengthens loyalty, and maximises conversion rates by delivering targeted, relevant offers at moments of high attention.
