Solution
Cortex Data Modules provide a variety of filters to help build audiences based on different interpretations of “consistently engaged fans”. Combine four different sources of engagement to build a single audience representing “engaged fans”. Ticketing and Retail data track transactions within the past 6 months (though other identifiers can be used). Digital Usage modules find users who used the website within the past month. This audience will automatically keep up to date with changes to the data.
Value
This allows you to foster deeper customer satisfaction and long-term loyalty by rewarding your most engaged fans with exclusive offers, while the audience automatically updates to ensure your most valuable assets are continually focused on the most active segments, maximising fan lifetime value (LTV).
