"We’re building the future of media monetisation around fairness, flexibility and fan-first thinking — and this partnership with Cortex is a major step forward. By bringing together RecastPay, our universal media wallet, with Cortex’s fan data platform, we’re giving media owners the tools to truly understand, engage, monetise and grow their audience in a way that’s measurable and meaningful.
While better data, smarter targeting and increased revenue are important, what’s truly transformational is the ability to create a connected ecosystem where content, value, and experience come together — unlocking powerful new revenue streams for rights holders and rewarding fans like never before."
